Author: Charlotte Spangler

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2018 will be over before you know it - we know it's hard to believe! Now is the time to review your marketing strategies, see what worked (and what didn't!) and prepare for the new year. One great thing to start tracking is Google trends - what are people searching? This can show you some new topics to address on your blog, keep track of your industry, and more. For a little fun to end the year, take a look at Google's report...

When it comes to creating a content marketing strategy, it's easy to feel pulled in a million directions. From email to social media to blogs to SEO efforts - your to-do list can feel impossibly long. So how do you create a content marketing strategy that doesn't waste time or effort- but still builds leads and maintains your existing relationships? First, if you've already been dabbling at content marketing, look at what's working. It's called the 80/20 rule - figure out...