Author: Charlotte Spangler

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Evergreen content is a blog, video, or white paper that is relevant anytime - regardless of season. Like an evergreen tree stays verdant all year round, so does this content. For example, an article about Thanksgiving would not be evergreen, as it would only be relevant for about a month every year. There is nothing wrong with posting this seasonal or more specific content - it is an important part of your SEO strategy! But evergreen content can be hugely beneficial...

Writing posts for your social media pages takes a slightly different strategy than writing a blog or other content. You need to catch the eye of the person scrolling through their feed, and compel them to take some kind of action, whether that's liking, commenting, watching a video, or clicking on your link. Social media posts need to be persuasive- but how do you do that? Try these 6 tips to create social media content that's engaging and effective. Keep it simple Social...