Author: Charlotte Spangler

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Buffer has released it's annual "State of Social" report, and it has a lot of insight that is extremely valuable to anyone marketing their business. Read on for the top things to know this year about social media trends. 1. There's still a lot of uncertainty about the effectiveness of social ads While social media marketing, as an industry, is evolving, the survey results show that many brands are still not sure exactly how much social media advertising is doing for them. While the...

If you're a business that thrives on leads, you might feel all your old techniques have stopped working. It's always good to refresh you methods to find new leads. Try these five strategies to grow your business and find new prospects this year. 1. Build Up a Professional Website Your website works as your digital calling card. Wherever a potential new client hears about your business – either from a referral, an advertisement, or a Google search – they are going to...