February 2018

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Managing your business's Facebook page should come with an instruction manual - except it doesn't. The Facebook Insights page takes some getting used to, especially if you're new to your business page. To start, here are a few terms you'll want to know. You'll see these commonly across all social media platforms (Twitter and Instagram mostly), but we'll focus on Facebook here.   Insights Terms: Boosted Posts: Posts that you paid to send to more followers. Facebook only shows your post to a fraction...