January 2020

Home > 2020 > January
  • All
  • Digital Marketing
  • News
  • SEM
  • SEO
  • SMO

  There's no such thing as too much traffic. High-traffic site owners are constantly conducting tests (such as A/B testing) to ensure the highest lead turnover for their sites. This typically includes tweaking various factors from page load time and ad displays to overall navigation and design. And with so much information on the internet surrounding how to optimize, it's important to know which things may have adverse effects on your sales. Let's explore these. Making all of your calls to...

Search engine optimization is something that every business needs to do well to survive in today's online marketplace. While there are many facets to a successful SEO strategy, one particular aspect of SEO often overlooked is the use of negative keywords. Negative keywords are keywords within website content or online search phrases that you want to exclude your advertisements from being placed with. In effect, they work in the exact opposite way that traditional keywords do. Here's why using and...