In the wake of Instagram’s massive growth, you may have forgotten about Pinterest. But if you have the type of business that can succeed on this social media site, you should consider reinvesting.
So how can you use Pinterest to your brand’s advantage? Follow this basic guide to get started.
1. Use Tried-And-True Content
Pinterest doesn’t allow you to just post a link to your blog and log off. Even if you’re just posting an image, not every one is best suited for this site. To attract new users on your Pinterest page, try these popular forms of content that almost always do well (if done well!)
‘How-to’ & DIY Tutorials
Educational content i the form of image-based how-tos and tutorial have always been a cornerstone of Pinterest. Whether it’s a hair styling tutorial or a blog-writing checklist, Pinterest users flock to the site for bite-sized info.
Try using a site like Canva to add text to an image to create your own how-tos with ease.
Inspirational
From decor ideas to motivational quotes, Pinterest is where users go to get inspired. Post images that are aspirational, beautiful, and interesting to get more engagement.
Eye-Popping Imagery
Just like Instagram, your photos on Pinterest need to stand out. High quality, striking photos that are unique will help you gain more engagement. Learning photo editing can be a good way to upgrade your photos. Never post anything grainy or otherwise poor quality.
Infographics and Factoids
Infographics are among the most-shared types of content on social media at large. Perfect for scoring shares and embeds, data-rich imagery shines for B2B marketers in particular.
2. Optimize Your Pins
Just like Instagram captions and your website, your pins an be optimized for top keywords and hashtags. When creating the captions for your Pins, try including:
- A combination of specific and industry hashtags (#nailgoals, #rainbownails, #beauty, etc). Pinterest allows you to post up to 20, but more is not always best.
- Sticking to an aspect ratio of 2:3 for your photos is considered optimal sizing
- Calls to action that encourage users to want to learn more and click through to a link, either a blog or a product listing.
And given that you have 500 characters to work with, you should have plenty of room to get all the language and hashtags you need in the caption.
You can also use Rich Pins that provides additional information like product ratings, pricing and additional relevant details for those who click through.
3. Use Pinterest Ads
Just like the other top social networking sites, Pinterest is also increasingly a paid platform. Pinterest ads are very unobtrusive, and blend in with the other pins quite nicely. Thanks to user’s boards, it’s easy to target them based on interest and start growing your audience. And the data supports that ads are smart – 61% of Pinners have made a purchase after seeing business content on Pinterest.
Is your brand on Pinterest? Take a moment to think about whether you have the ability to create the visual pins you need to succeed on the platform. If it’s possible, we encourage you to give it a try!