Author: Wes Copenhaver

Home > Articles posted by Wes Copenhaver
  • All
  • Digital Marketing
  • News
  • SEM
  • SEO
  • SMO

Enterprise SEO is all about the careful study of engagement data: marketing trends, data and metric analysis, clicks, likes, keyword effectiveness, and more. It pays for an organization to understand the metrics in regards to how much engagement and traffic their online presence is driving. Understanding the relationship between engagement data and ROI will make an organizations discovery efforts that much more powerful, and using analytics to drive refinements will help guarantee that your online marketing campaigns are always scaling...

On today’s internet, shady black-hat tactics for link building via spam and ads are going by the wayside, and we say Good Riddance. Overwhelming targets with spam and Ads, while annoying, formerly had soft conversion rates of 1% to 2%. With the proliferation of white-hat SEO campaign builders, spam now has almost no effect - In fact, users tend to ignore it 100%. When it comes to driving SEO, White-Hat Backlinking and Tiered Link Building are surefire ways to claim engagement...