The first step in any good marketing plan is to discover how to reach potential customers. And knowing that Google processes over 40,000 searches every second, which works out to over 3.5 billion searches each day, should get all business owners excited about Google My Business. This is clearly going to be a single resource that will reach a huge number of potential customers each day. And now that Google My Business is offering owners an opportunity to provide even more information to future clients, this service is even more valuable.
What Can You Do for Me?
This is not a rhetorical question, but it is normally the first question that runs through your customer’s mind as they read about your business. It might sound self-serving, but after all, that person is looking for someone to fill a need that they have and you are hoping to be the business selected to fill that need. But the secret is being able to answer that consumers question as quickly as possible and as clearly as possible, which is not always easy on a website or app. The solution is the new service menu feature that Google My Business has added for not just restaurants but all businesses.
What Could Be Easier?
When you think about it, a menu is the perfect way to present information to a consumer. Everyone is familiar with a menu and how it works. We haves used them in restaurants for most of our lives so the learning curve is virtually non-existent. And consumers know what to expect as they scan through the list of services that you and your business are able to provide to them.
Critical Information
Having the ability to display or itemize your services allows you to give the general public a great deal more information about what you do and how you can meet their needs. Being a handyman might seem pretty self-explanatory to you, but how does a customer know that you have 20 year of experience fixing plumbing issues? It’s simple, you put that on your service menu. In addition, you can add links to more in-depth information such as certifications, affiliations and specialty work.
Keep It Current
One important tip for getting the most benefit from the new service menu is be certain to keep your menu current and accurate. If there are seasonal services that you offer, be sure to make those time frames clear. If you remove a service from your business also be certain that you remove it from the menu. And likewise, check regularly to be sure that you have a complete list of all services that you are offering.
Getting the word out to potential clients can be challenging. But having access to a service that gets billions of requests each day is an option that no business owner should turn down. This type of exposure can take a small business and help it to grow into an industry dominator. And taking advantage of the new services menu is your first step to becoming an industry mogul.