Having a zero rank on a Google search might sound unimpressive but in this case zero is the opposite of nothing; it is everything. This means that you are Googles authority on whatever the search was seeking. In addition, this means that you and your information are going to appear above all else and with a nice large link to your site. An added bonus is that your snippet of top information is what Google will read to anyone who is using the voice query feature. But this great exposure is only going to happen if you have invested the time and effort to be totally optimized.
Use the Tools
All professional website designers and managers know about the reporting features for the sites that they manage. And anyone who is managing their own website needs to become familiar with these tools and features as well. Using your filter tool of choice, you will need to access your organic reporting. Then go to the advance filter to include the search result feature and select featured snippets. And then download the report to analyze the information.
What to Look At
The report is going to provide you with a list of which sites are currently the most successful. You will want to look at these sites and determine what is making them successful. Key elements to evaluate are the structure of the pages, are there images that are being featured, are the sites using lists, are the sites providing answers to questions and do the sites offer videos. Knowing what each site offers will allow you to compare what features they all have in common. The result will be the most popular features that you should incorporate into your site.
Keywords
Keywords are the foundation of any search. The keywords that you reveal from your list of most successful websites might not be exactly what you expect. You might find that your site is not offering material geared towards some of the keywords, in which case you might need to create new pages or content to target these terms.
Look at the Competition
There are many tools which will help you in analyzing the successful websites. This is going to provide you with insight into the types of elements that other pages are using to land the zero snippet. Are they using a video, a list or an image to add impact to the text that they are providing? This information is going to lead you to the critical final step in your process.
Take Action to Correct Flaws
After your discovery process to determine what is making certain sites successful, it is time to take that information and apply it to your site. In some cases, it will be to improve the optimization of your pages and in others it will be creating new content to apply to target keywords. Improving your optimization takes time and work but it can be achieved. However, many site owners will find that reaching that highly coveted zero ranking is only going to be achieved with the help of a professional web specialist.