Microinfluencers: Are They A Good Fit For Your Business?
When you think of Instagram influencers, likely the first people that come to mind are the mega-viral stars like the Kardashians or Lebron James. But for this blog, we aren't talking about this two-million-plus-followers accounts. Instead, you should think about...
4 Ways To Upgrade Your Content Strategy
If you want to find new customers, increase your rankings on Google, and grow your business, content marketing should be your focus. When you create great content and find ways to get it in front of your audience, you're going to see results. Increase the quality of...
You Need To Improve Your Social Storytelling
Do you find yourself posting constantly on social media, but with no response? Feel like you're just shouting into the void? In order to increase engagement and connect with your audience, you need to improve your social storytelling. When you approach social posts,...
How To Promote an Event on Social Media
Whether you're hosting a conference, workshop, or a community event, social media is a great way to build buzz and promote your event before, during, and after. This allows you to get the most value from your efforts, and hopefully make it easier to host your next...
How to Generate Traffic to a New Site
If you're starting a new business, you might feel like you're fighting a long, uphill battle to get your site ranked on Google. It is true that getting a site high up on search results can take a long time (depending on the content). However, with the right strategy,...
Guide to Using Hashtags on Instagram
Including hashtags on your Instagram posts is a great way to increase engagement and reach new users. But how does it work? And what types of hashtags should you use? Become a #hashtag expert with this guide on all the latest tips and tricks on Instagram. So what...
How Google Is Making SEO Harder – And What To Do About It
If you use Google regularly (and who doesn't) you've likely noticed how they've started taking search results into their own hands. If you ask Google a question, a box pops up with the answer, then there's a list of sites. Looking for a flight? Google sends you to...
3 Ways Your Business Can Use Pinterest
In the wake of Instagram's massive growth, you may have forgotten about Pinterest. But if you have the type of business that can succeed on this social media site, you should consider reinvesting. So how can you use Pinterest to your brand's advantage? Follow this...
How to Optimize Your Company’s LinkedIn Page
Here's a social media platform you may have unfortunately ignored - LinkedIn. You know you need one to find jobs, but what about to bring in business? A great company LinkedIn page not only will help you find great candidates for jobs, but also influence potential new...