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Unfortunately, Facebook has increasingly become a "pay-to-play" platform. If you want to reach new customers (or even all of your existing followers), you'll need to use their paid advertising tools. (Luckily, it's a pretty robust tool that lets you narrow down exactly who you want to reach.) But what about those organic posts? Or even regular posts that you're planning on boosting to reach more of your clients? You might feel your current social strategy isn't resulting in any clicks, likes,...

Managing your business's Facebook page should come with an instruction manual - except it doesn't. The Facebook Insights page takes some getting used to, especially if you're new to your business page. To start, here are a few terms you'll want to know. You'll see these commonly across all social media platforms (Twitter and Instagram mostly), but we'll focus on Facebook here.   Insights Terms: Boosted Posts: Posts that you paid to send to more followers. Facebook only shows your post to a fraction...