Newsroom
5 Reasons Lawyers Need to Redo Their Websites
And How to Convince Them If you've ever been on a typical law firm's website, you understand how ill-served and outdated these websites tend to be. Lawyers think of their business as a largely face-to-face one, which means they spend more time picking out the waiting...
4 Mistakes to Avoid When Optimizing Your Site
There's no such thing as too much traffic. High-traffic site owners are constantly conducting tests (such as A/B testing) to ensure the highest lead turnover for their sites. This typically includes tweaking various factors from page load time and ad displays...
Negative Keywords & Why They Matter
Search engine optimization is something that every business needs to do well to survive in today's online marketplace. While there are many facets to a successful SEO strategy, one particular aspect of SEO often overlooked is the use of negative keywords. Negative...
Ten Important Questions You Need to Ask to Qualify Your Sales Leads
Ten Important Questions You Need to Ask to Qualify Your Sales Leads Qualifying leads is one of the most difficult aspects of sales. It's also one of the most important things a salesperson must do. If you don't qualify leads, you will be forever chasing after...
Ten Twitter Marketing Tips for Small Businesses
Twitter is a powerful marketing tool, but only if a business uses it in the right way. Businesses can use Twitter to create the personality behind their brand. It is also a good medium for providing customer support. Twitter is great for creating a buzz around a new...
4 Tips for Improving Your Email Subject Lines
A subject line is the first thing your users see when they receive one of your emails in their inboxes, so it is absolutely vital that your subject lines are the best that they can be for all of your email marketing campaigns. In fact, sixty-four percent of...
How to Improve the User Experience on Mobile Devices
Analytics have shown that more and more users are browsing the internet with their mobile devices. In fact, data shows that mobile users actually spend more time on your website once they get there - around 10% longer to be specific. As such, UX designers must...
A Back-link Strategy for 2020
Are back-links still needed? If it is just a back-link on a no-name website with no traffic then no. If its on an authoritative or high traffic site, then yes. Google just released new link attributes UGC & Sponsored that accompany nofollow now and they...
Structured Data: Video & SEO
What is JSON? JSON or JavaScript Object Notation is an open-standard file format that uses human-readable text to transmit data objects consisting of attribute and value pairs. It happens to be the preferred choice for structured data with Google. Therefore, JSON is...
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