Google is Shutting Down Google+
Google recently announced it was shutting down its social media platform Google+ for consumers. While this may not be a surprise, considering the site never quite caught on like other social sites, it's still worth noting. The reason Google gave for shutting down the...
Best Social Media Guides from the Experts
At Got.Media, we think of ourselves as experts in social media. But when it comes to online guides, there are some sites who have perfected it so well, that we advise our clients head over there for a quick lesson. If you're hoping to learn more about social media...
SEO Checklist for Content
Have you created a new piece of content for your website, such as a blog or web page? You may have done your keyword research and written a great piece of SEO content, but your process isn't done yet. To really optimize your content for SEO, you need to look at a few...
Improve Your Instagram Captions With These Tips
If you're hoping to increase engagement on your Instagram page, your photos might not be the issue. Instead, your captions could likely use some tweaks to encourage conversation and emphasize your brand. Consider these tips when you write your next Instagram post and...
SEO Tactics to Avoid
As long as SEO has been around, there have been a "white hat" and"black hat" techniques. White hat SEO is using techniques approved by Google, and doing search engine optimization the "right" way. Black hat SEO is about bending the rules and working around Google for...
Microinfluencers: Are They A Good Fit For Your Business?
When you think of Instagram influencers, likely the first people that come to mind are the mega-viral stars like the Kardashians or Lebron James. But for this blog, we aren't talking about this two-million-plus-followers accounts. Instead, you should think about...
4 Ways To Upgrade Your Content Strategy
If you want to find new customers, increase your rankings on Google, and grow your business, content marketing should be your focus. When you create great content and find ways to get it in front of your audience, you're going to see results. Increase the quality of...
You Need To Improve Your Social Storytelling
Do you find yourself posting constantly on social media, but with no response? Feel like you're just shouting into the void? In order to increase engagement and connect with your audience, you need to improve your social storytelling. When you approach social posts,...
How To Promote an Event on Social Media
Whether you're hosting a conference, workshop, or a community event, social media is a great way to build buzz and promote your event before, during, and after. This allows you to get the most value from your efforts, and hopefully make it easier to host your next...