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Twitter is a powerful marketing tool, but only if a business uses it in the right way. Businesses can use Twitter to create the personality behind their brand. It is also a good medium for providing customer support. Twitter is great for creating a buzz around a new product. However, since Twitter only offers you 280 characters per tweet, and tweets only have an average lifespan of 14 minutes, how can a business use such a restricted medium for marketing...

Social media is becoming the default way that customers and brands communicate with each other. Your business needs to focus the most attention on providing the best customer experience across the social media platforms you use. The following article will explore this subject in more detail by providing tips to keep your customers happy.   Provide the best content   First things first, you want to provide the best social media content. The idea is you don't want customers to only interact with...